Question

How are we going to utilize old-fashioned media in the new normal? Will there be a chance for us to maximize its use? Cite sample scenarios.

Answer 1

Answer:

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Answer 2

Old-fashioned media in the new normal:

• Traditional media is still a trusted source for information and it gathered a huge number of audience, readers, viewers and listeners.
• There is no substitute for the traditional news even though now people read news in modern social media like Facebook.
• The old media is still alive that people devote their times on televisions and radios for substantial timings.
• The times are changing and the way of advertisements are also changing.
• With the emergence of smartphones, the technology has developed alot.
• The internet has changed our lives. It connects us better. It inform us better.
• Almost everyone is on social media and it enables unlimited access to the people all over the world.
• The old media is also getting advanced with new technologies. We can see smart televisions nowadays.
• The televisions enable the users to access Internet.
• The radio channels can be listened in our mobile phones.
• The channels develop mobile applications to cope up with the new trends.
• So, we can use old-fashioned media in the new normal.

Ways to maximize the use of old-fashioned media:

• The traditional media has to concern on the needs of the customer and their needs.
• The content has to be presented in the right context to reach the audience.
• The results should be analysed to optimize its growth.
• The popularity and authenticity of the traditional media have to be maintained in order to survive in the race.

Sample scenario:

• While people come up with online advertisements in social medias like Facebook, Instagram, etc. they do not trust the platform certainly.
• But in case of paper advertisements, they trust the ads and they consider them more authentic than those online advertisements.
• Hence, we can use the old-fashioned media in the new normal.

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