how can cultural differences inhibit trade?
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The empirical results show that cultural differences have significant influences on the trading decision and volume of music traded in addition to the traditional determinants of trade. This finding supports our hypothesis that cultural familiarity promotes the cultural goods trade
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Culture spreads through social connection; in extreme cases, via social contagion. There is a well developed evolutionary biology on why units of culture spread, but for our purposes, all we need to understand is that there is a theory on why, and more importantly, how to make culture spread.
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