Question

"how can email marketing fuel your overall inbound strategy"

Answer 1

Email marketing is one of the best ways to communicate directly with the customer.   It provides different opportunities like brochures, pamphlets, prospectus, quotation etc to be sent in an online format tonthe customer.   It can easily fit into the CRM strategy of an organisation.   Synchronisation of data to external platforms helps a business to use this information for business meetings and tours.

Answer 2

Email marketing provides a one to one channel of communication.

It also provides different types of email.

The email marketing syncs closely to your CRM.

The email marketing also syncs data to external platforms.

By these methods email marketing can fuel the overall inbound strategy.