How can we promote step to benefit SCS
Answers
Step 1. Develop A Promotional Filing System.
Create a promotional folder that includes all of your past promotional direct mail pieces. Create another for advertising that has a successful track record. Create a third folder for innovative marketing strategies that catch your attention from other industries. When you are ready to create your own promotional calendar, you will have a filing system FULL of proven and innovative ideas to help you brainstorm.
Step 2. Evaluate And Brainstorm
Now that you have a collection of ideas to brainstorm from, you can go back and evaluate each one. As you evaluate past promotional ideas, pay attention to why they drove traffic to your business. Also evaluate what did not work so that you don’t make those same mistakes a second time. Sometimes your best promotion ideas fail simply because they were held on the wrong day or the wrong month. With a little adjusting it could be a winner the second time around.
Step 3. Develop Your Strategic Plan
To be successful in retail you must plan promotional events far in advance. Plan to implement a MINIMUM of six promotions per year. That is minimum! When I had my retail stores I was implementing some type of promotional event every month. This is easy when you have a strategic plan in place. You must keep reminding customers to come back to your store. The number one reason why customers don’t return to you time and time again is because you allow them to FORGET about you. Keep reminding them and get them excited about shopping at your store more often.
Step 4. Involve Your Team
After you have outlined your promotional ideas for the year, hold a staff meeting to discuss them. Share your ideas on a large calendar board and let your team know that you are PLANNING for success. Ask your staff to share their creative ideas too. Set sales goals for each promotion and offer a bonus reward to each salesperson that reaches their goals. Once your team buys into your promotional plans, they will BUY into SELLING more customers on attending too. Plan to have enough staff on hand to make the event run effectively.
Step 5. Plan Out The Details
Evaluate your best promotional days and months. Select days and months that you drive the most traffic to your store. Plan out all the details of the event. Leave nothing to chance. The more you plan out the details and systemize your events, the easier and more successful they will be.
Step 6. Reserve And Design Advertising
Plan your advertising and direct mail well in advance. Build excitement for the event by featuring the benefits of attending. Create a call to ACTION. Tell your customers WHAT, WHERE, WHEN and WHY. Offer short deadlines, powerful offers and guarantees with teeth.
Step 7. Contact The Media
If you are putting on a charity event, contact the media well in advance. Send a press release about the event and ask the media to attend. Tell them how your event will benefit the community or share details about a cause. Take your own photos at the event as well and send them along with a follow up press release.
Example: When collecting used clothing donations from my customers, I offered them a discount for each item of clothing they brought into the store. The event was so successful that we had a truckload of clothes to donate to the battered women’s shelter. We took photos of the staff loading the truck. The press release and photos rewarded us with tons of FREE media exposure for months after the event.
Explanation:
Interrogative type of voice
(1)Have you taken your lunch?
Has your lunch been taken by you?
(2)Are they playing cricket?
Is cricket being played by you?
(3)Is Sunny sir teaching English?
Is englsih being taught by Sunny sir?
C.w:-(1)Are they cooking food?
(2)Will you help me?
(3)Are you playing football?
(4)Is he creating a new design?
Interrogative type of voice:-
(Wh-question)
(1)Who has taught him?
He has been taught by ___
By whom has he been taught?
Imperative type of sentence:-
Order/request/Command/advice/suggestion