How communication procces us applicable in marketing?
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Answer:Marketing communications process consist of integrated activities in which the targeted audience is identified and a well coordinated promotional program is prepared to generate the desired response from the audience.
The communication process begins with the source, marketers must carefully choose a source ....
Explanation:
As it affects how the message will be perceived by the target audience
The encoding process leads to development of a message that contains the information or meaning the source hopes to convey.
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