how could publishers be persuade common people till twentieth century
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The publishers persuaded the common people to welcome printed books in Europe by : ... (ii) Publishing popular ballads and folktales and such books were profusely illustrated with pictures. These were sung and recited at gatherings in villages and in taverns in towns.
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The publishers persuaded the common people to welcome printed books in Europe by :
(i) Trying to reach those who did not read but could certainly enjoy listening to books being read out.
(ii) Publishing popular ballads and folktales and such books were profusely illustrated with pictures.
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