Question

How culture is important in social identity theory?

Answer 1

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Answer:

Social identity theory aims to specify and predict the circumstances under which individuals think of themselves as individuals or as group members. The theory also considers the consequences of personal and social identities for individual perceptions and group behaviour.

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Answer 2

Individuals from collectivistic cultures will have higher scores within both affective dimensions – sense of belonging and positive attitudes – of social identity measures than individuals from individualist cultures.