How customers take a central and empowered role within convergent marketing?
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People nowadays not willing to be driven by ads, or even entirely by friends recommendations. The empowered consumer is driven by their own ability to try before you buy, return at will, and click their way to new options and choices.
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People nowadays not willing to be driven by ads, or even entirely by friends recommendations. The empowered consumer is driven by their own ability to try before you buy, return at will, and click their way to new options and choices.
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