How did publishers sustain market during the Great Depression
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Printers and publishers continuously developed new strategies to sell their product.
In the 1920s in England, popular works were sold in cheap series called the Shilling series.[ are the books which are sold by pedlars at very low cast.]
With the onset of Great Depression in the 1930s, publishers feared a decline in book purchases .To sustain buying, they brought out cheap paperback editions.
In the 1920s in England, popular works were sold in cheap series called the Shilling series.[ are the books which are sold by pedlars at very low cast.]
With the onset of Great Depression in the 1930s, publishers feared a decline in book purchases .To sustain buying, they brought out cheap paperback editions.
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●many periodicals serialised important novel in 19th century
●in England cheap series of book were used.
●during 20th century book cover and jacket where invented
●cheap paperback edition where brought to counter the effect of Great Depression in 1930
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