How differences in language affects internationalmarketing?
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country's language is key to its culture. Language expresses the thinking patterns of a culture; what is important and what is not important to a particular culture can be ascertained by what is present and what is not present in its language. The words of the language are merely concepts reflecting the culture from which it is derived. It is the spoken language that dominates as it changes more quickly and reflects the culture more directly.
Eskimos have many words to describe the concept of snow because the difference in the forms of snow plays a much more important role in their daily life than say, a native of Bermuda or Haiti. Furthermore, regional differences and dialects may be subtle, but they can produce substantial differences within the same language. Americans, British, Canadians, Australians, and New Zealanders, although from the same Anglo background with less than a 250-year spread, are diverging. It is not only with humor that one speaks of the Americans and British as two nations divided by a common language.
For example, natives from Minnesota, Mississippi, and
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