How do production concepts different from marketing concept?
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production concept - This philosophy is based on the belief that it is easy to sell the products which are :
(a) offered at a low price &
(b) easily available.
it mainly focuses on Mass production and distribution to reduce the cost of production per unit
marketing concept- this concept focuses on the needs of the customers and tries to satisfy their needs better than competitors . firms don't sell what they have but they produce and sell what the customer wants.
(a) offered at a low price &
(b) easily available.
it mainly focuses on Mass production and distribution to reduce the cost of production per unit
marketing concept- this concept focuses on the needs of the customers and tries to satisfy their needs better than competitors . firms don't sell what they have but they produce and sell what the customer wants.
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