How do trends go trending?
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It’s often difficult to spot the start of trends because they boil down to social forces among which styles or tastes change. Once the changes have been shared and adopted by a critical mass, they gain a footing, become firmly embedded in the public psyche, and may even find themselves returning as part of a cyclical process.
There’s no magic involved. According to Henrik Vejlgaard, the author of Anatomy of a Trend: “There is nothing ‘mysterious’ about it and it never just happens ‘out of the blue’, though it may sometimes appear to be so. That it is a social process means it’s created by human beings.”
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