how does maruti udyog ltd. fix the prices of its cars, is it studies in macroeconomics?
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Maruti udyog ltd. fixure in the prices of its cars:
- In the case of Maruti Suzuki India Limited, the business has been the market leader in India for more than 30 years after introducing a number of models in numerous distinct automotive market sectors. As they were already very familiar with the Indian passenger vehicle market, they were able to determine that the country had a growing middle class population after the Indian economy was liberalised and that middle class families were showing a trend in which more and more of these families were purchasing automobiles, typically choosing to buy two-wheelers at first and then four-wheeled vehicles later on.
- Early in the 1990s, as the middle class started to experience real economic growth and middle class families' median income increased, the Indian vehicle sector saw a boost. Along with Maruti Suzuki's comparatively inexpensive pricing in comparison to its immediate rivals Tata and Hyundai, the expansion of the economy was a significant factor in the demand for the expanding vehicle industry. Between the middle of the 1980s and the middle of the 2000s, Maruti Suzuki built a significant lead over its rivals and profited on the Indian public's perception of the prestige associated with car ownership.
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