How has technology lead the way to the convergence of traditional and new media?
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NwaforntroductionConvergence is a term used by various academicdisciplines to describe and analyze manifoldprocesses of change toward uniformity. Itsapplication in the communication sector is oftenreferred to as media convergence. It alsoencompasses or involves valuable approaches todescribe, characterize, analyze and understandthe digital creative economy. It overlaps withsome sub-sectors between communication anddigital creative industries such as publishing,music, broadcasting, advertising, film andgames. These subsectors are even growingbecause of convergence. Beyond that, theconsequences of media convergence are alsowitnessed in other parts of innovative industries,such as museums, libraries and design inparticular. New digital media technology andservices are considered as central drivers ofcreative industries. Altogether, this makes thestudy of media convergence, both its approachesand results, highly important for theunderstanding of the digital creative economy.This chapter therefore, discusses in detailshow traditional and new media forms ofcommunication converged to produce the levelof media effect and experience in today’s world.But before we proceed, it is pertinent to point outthat by traditional media, this study means
The appearance of many new technologies have led to the convergence of traditional media (newspapers, radio, books, magazines even television to some extent) and new media(the internet) by changing the way people get their information.❤️