how have the mascots evolved over the years?
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Sporting organizations were the first ones to use animals as a mascot to make sports entertaining and exciting for the spectators. Earlier fictional icons or people in suits were used as mascots. In the course of time mascots changed from predatory animals to two-dimensional fantasy mascots. Now there are three-dimensional mascots.
These changes were brought about by the invention of the Muppets in the late 1960s. It provided visual enjoyment and also enabled the people to interact physically with the mascots. Marketers realized the importance of three-dimensional mascots. Companies started creating their own mascots. As a consequence, mascots became a necessity not only in the sporting industry but in other organizations also.
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