Question

How is brand created?

Answer 1

A brand is the collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and/or its products and services. In creating a brand, or "branding," you have to manage the effect that your product or service is having on the customer.

Answer 2

As a name, term, sign, symbol or design or a combination of these which help differentiate the product of one company from that of its other competitors or other identical products.