Business Studies, asked by sagargswamigsm3983, 1 year ago

How is greenmarketing important in financial sector?

Answers

Answered by Anonymous
18
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☪ Green marketing- Green marketing is the marketing (selling) of environmental friendly products or services.

Examples- Reusable bread bags, eco friendly phone cases, fabric basket etc.
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Need for green marketing-

☪ To conserve natural water resources. Thus, green marketing promotes production and selling of eco-friendly products with protection of ecological balance.

☪ Green marketing raises the voice against production, consumption, and/or disposal of such products that anyway harm consumers, the society, and the environment.
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Green marketing getting popular-

The increase in sensitivity of the public, strictness of regulations, towards environment has resulted in green marketing. Now many firms are adopting "green" products and services.

Many environment protection acts motivates the families/public to purchase green products.

The consumers for green products are rapidly increasing

Firm adopting green marketing strategies are expected to generate more profits than those firms that do not adopt such strategies.
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How green marketing is important to financial sector?

Answer- Green finance involves engaging traditional capital markets in creating and distributing a range of financial products and services that deliver both investable returns and environmentally positive outcomes. This way it is important to financial sector(banks, financial institutions).
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