How large can such a company get before it needs to change its culture and structure?
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A company with a strong organizational culture can effectively change its culture because its employees are responsive to their organizational structure. For example, if employees are highly committed to a work-team structure and their teams desire to shift the culture to focus on new products or services, they might follow the team. They will have to adjust to new ways that the company will organize itself and position itself in the market to be successful.
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