How manufactual promotion planning process is different from
retailer promotion planning process? Explaio by giving suitable
exemple
Answers
Answer:
Key Points
Increase demand: These strategies are used during the product life cycle in order to increase sales.
Present information about the product: In order for customers and consumers to want the product they need to understand what the product is.
Differentiate a product: This is especially important if there are multiple competitors in the same market.
Key Terms
product life cycle: The process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero.
differentiate: To show, or be the distinction between two things.
marketing mix: A business tool used in marketing products; often crucial when determining a product or brand’s unique selling point. Often synonymous with the four Ps: price, product, promotion, and place.
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