Question

how media set the agenda(answer in short)

Answer 1

"The mass media set the agenda for each political campaign, influencing the salience of attitudes toward the political issues.” They content analyzed newspapers, magazines, and television news with regard to the issues the media reported on. ... Agenda setting effects are relevant with regard to policy making.

Answer 2

The mass media set the agenda for each political campaign, influencing the salience of attitudes toward the political issues.” They content analyzed newspapers, magazines, and television news with regard to the issues the media reported on. ... Agenda setting effects are relevant with regard to policy making.