Question

how multimode theory is different from filter attraction theory?
please help​

Answer 1

Multimode theory refers to a theory which proposes that attention is flexible; selection of one (1) message over another message can be made at any of various different points in the course of information processing . Multimode theory theory proposes that attention, as a flexible system , selects perceptual messages at any stage of processing,

which is, sensory representation, semantic representation, or conscious awareness of the representations. The more processing it takes to select a stimulus, the more capacity and mental effort are required.

Filter theory is an explanation of attraction proposed by Kerchoff and Davies (1962). This theory suggests that people develop relationships by applying a series of filters, such as similarity of social demographic factors and attitudes and complementarity of needs to narrow down the pool of available candidates.

Answer 2

Answer:

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