HOW SHOULD ORGANIZATION BALANCE ITS RESOURCES BETWEEN PURSUING ITS PRIMARY MISSION FOR EXISTENCE AND STRIVING TO MEET SOCIAL RESPONSIBILITY GOALS?
Answers
Answer:
By giving up the 20th century notion that there’s something to “balance” - that organisations (particularly businesses) exist in a vacuum that’s outside the communities and ecosystems they operate within.
Shifting to a perspective of asking “how can we do well BY doing good” and applying smart, profitable principles such as The Circular Economy and Natural Capitalism and the false dichotomy caused by extreme short-termism disappears.
Project Drawdown’s research on shifting to an economy that consumes greenhouse gases identifies $74 trillion in savings by 2050.
Delivering on the UN Sustainable Development Goals offers $12 trillion in private sector opportunity by 2030.
Circular Economy in Europe is expected to deliver 1.8 trillion Euro in resource efficiency savings by 2030 - just in Europe.
Try Ray Anderson’s story of the Interface Corporation’s journey as told in ‘Business Lessons from a Radical Industrialist’.
Explanation:
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