How supply chain competency leads to business success?
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Thus, consumers are continuously demanding for timely delivery, quality, and safe products and services ( Zeithaml et al., 1990). Bowersox et al. (2000) and Dyer and Chu (2003) illustrate how chain partners facilitate the cooperation of the exchange to attain the desirable mutual benefits of the relationship such as low cost of production to improve individual chain performance and manage their clientele. In addition, belonging in wellperforming chains improve profit, reduced quality and safety defects, and flexibility to cope with high demand uncertainties (Fisher, 2003;Lee et al., 1997;Simatupang and Sridharan, 2005;Li et al., 2006;Bowersox et al., 2000). ...
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