Question

How technology has helped in election campaign

Answer 1

1. Social influence

2. Threat of virality

3. Smarter campaigns

Candidates always relied on polls to give them insights on where they stand with the public and what they should change about their campaigns.

With the rise of big data and analytics, candidates can now understand much more deeply what’s working and what’s not in their campaigns. With this information, campaigns become more effective and can be tailored to garner the votes, funds or public opinion needed from a particular region or constituency.

4. New issues