How the home market conditions L’Oréal middle east facilitated the success of the company in the international market?
Answers
Answer:
L'Oréal prefers to maintain value based pricing strategies for most of their products. L'Oréal is trying to price the products in India comparable to those worldwide by increasing the number of stock keeping units. The brand offers high quality products at a marginal premium as compared to the local brands.
L'Oreal is targeting $ 1 billion in revenues from India by 2020 and this strategy might prove to be the key driver to achieve this target. According to Nielsen, consumers in India buy more sachet-size shampoos, conditioners and other products than regular-size products.
In Retail segment, its targets the young, upper middle income and upper social class customers in the age group of 20-45 years who believe to buy best cosmetic products which have no harmful side effects.