Question

How to create consumer awareness among rural and urban areas? Plz give very long answers of 500 words

Answer 1

The concept of rural market in India is still evolving and it posses numerous challenges like understanding rural consumer, reaching and providing services to remote locations and communicating with heterogeneous audience. Though there are several difficulties in targeting the rural market but still almost all companies are rushing towards this market. This is mainly because of saturated urban market and favourable changes in rural market like improving lifestyle, habits, taste, increasing literacy level, increase in income, increase in expectations and aspirations, improving infrastructure, government support via various schemes etc. Now day's rural consumers are also using branded products and almost all major brands are available in rural market of India. Though the gap between Indian rural and urban consumer is decreasing still there is considerable difference between them in terms geographic, demographic and psychographic aspects. These differences are resulting in distinction in rural and urban consumers' behaviour, hence requiring different marketing strategies for these regions. This paper is an attempt to explore differences between Indian rural and urban consumer.

(PDF) Rural and Urban consumer of India. Available from: https://www.researchgate.net/publication/316786211_Rural_and_Urban_consumer_of_India [accessed Sep 20 2018].
u may go through this PDF

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Answer 2

We are living in the modern consumer centric society where the consumer exploitation became a very common thing.

To prevent this consumer exploitation ,we have to spread awareness among the mass population.

To do so ,we have follow the points mentioned below:

1) organising digital and practical campaigns for reaching a large number of people.

2) simplifying the consumer court process for the general people.

3) spreading basic education about consumer rights through the school syllabus.

And many more.