how to make a poster making
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Raise your hand if your walls were plastered with posters as a teen or if you have at least one Pinterest board with inspirational or motivational posters.
Yes, to both, right here.
Posters are one of my favorite design projects because you can bend the rules so many different ways. They’re creative, bold, groovy and can provoke so many emotions too. Some posters get you excited and pumped up such as music or event posters. And then others are chock full of information. Some may contain much more information than others. The key is finding the right balance with headline, copy, images, and logos. When you’ve achieved that, you’ve got one sweet poster.
Knowing your audience and product/service/event is the first bit of critical information when making a poster. After that, the mood, emotion or reaction will lead to colors, fonts, and graphics that complement the information. Below are 25 tips to finding the perfect design theme to convey the message.
01. Use color to create energy, elicit a mood and attract the eye.
Color is one aspect of the design that’s wide open. Colors will create energy, elicit a mood and attract the eye. Depending on the poster subject, the colors will be bold, subtle or romantic. You can really go all out with color.
In this example, Brian Stauffer's design for the Savannah Music Festival poster uses soft, springtime colors. This makes sure the viewer knows it’s an outdoor concert with charming music and not a rock concert.
Savannah Music Festival poster by Brian Stauffer
Savannah Music Festival poster by Brian Stauffer.
Another idea is to use blocks of solid colors. Ensure that the colors you choose work well together, and you’ll be able to achieve a striking background like this design by Allan Peters.
Color drenched composition
Design: Allan Peters.
The Colorful Illustrated Music Festival Poster template grabs attention with its bright colors and bold lines.
Colorful Illustrated Music Festival PosterUse this template
Or, limit your color palette. Note how this event poster by Graphic Plan achieves an eye-catching contrast using just black and red.
Limit Your Palette
Design: Graphic Plan.
02. Experiment with typography
So much can be conveyed in an event poster from just from the fonts. Show seriousness with a bold sans serif, enhance elegance with an italic serif or express playfulness or fun with a loose handwritten font. When selecting fonts, choose at least two — One for the headline. One for body copy.
To create greater impact, experiment with typography. See how these two beautiful event posters by Kittaya Treseangrat and Drew Melton and Neil Hubert Photography have drawn inspiration from their subject: food! This is an example where an experimental composition really succeeds in giving an audience a taste of what’s to come.
If you’re going to experiment with typography like this, make sure your accompanying fonts are clean and simple.
Food meets type
Design: Kittaya Treseangrat.
Getting creative with food and type
Creative Direction: Drew Melton, Designer: Neil Hubert Photography.
This is another clever example where the subject has been taken into consideration to influence the type (a poster by Will Miller promoting an annual typography event). What better opportunity to get creative and inspire budding designers who plan to attend?
Creative Event Poster Type
Design: Will Miller.
How you use type helps in the message you want to send. Check out the Music Fest Student Council Poster template.
Music Fest Student Council PosterUse this template
03. Create visual hierarchy
Posters should grab attention and be a quick read. Rank information in order of importance. If you’re working with little copy, go for a bold, simple graphic or photo like the Columbus Creative poster by Mike Jones. If you have lots of information, have the type be your focus. Think about a big headline and group information into chunks.
Columbus Creative Poster by Mike Jones
Columbus Creative Poster by Mike Jones.
How you place and arrange the words on your design helps create an impact. Get the look with the Orange Speech Bubble Gender Equality Quote Poster template.
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Answer:
With Canvas, this couldn't be easier—we have standard poster sizes preset to make it simple. Choose a poster template, or design your poster from scratch. ... Customize your poster. Add your own images or one from our stock library (we have millions to choose from). Change the colors and fonts to suit your needs.