How to sell your product to customers as a salesman?
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Explanation:
Here are six rules for doing so, based upon a conversation with one of my favorite sales gurus, Barry Rhein:
- Know the difference between a benefit and a feature. ...
- Use vivid but plain language. ...
- Avoid biz-blab and jargon. ...
- Keep the list of benefits short. ...
- Emphasize what's unique to you or your firm.
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Know your product. Imagine every question a prospect might ask and arm yourself with answers, linking each product fact to a customer benefit.
Explain your offering in a sentence.
Know your prospect.
Know what message your prospect is ready to receive.
Set your sales presentation goal.
Dress for success.
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