Question

how to write a marketing plan for 20 marks?

Answer 1

A customer focused business ethos is a proven method to increase the chances of a sustainable and profitable future. The marketing planning process is at the heart of any truly marketing orientated company, and ensures the customer is at the centre of all key decisions.

The marketing plan is a detailed written document which can be used to promote a single product, of form the annual business strategy. We have split the marketing plan into three steps, which are easy to follow and equally relevant to both small and large businesses.

Stage 1: Research and planning

Understand your customer and the marketing environment, look for opportunities for growth.

Stage 2: Developing your marketing strategy

Identify objectives and choose the right path to exploit opportunities highlighted in the research stage.

Stage 3: Determining actions and controls

Implement your strategy and track success.

hope this helps you,
thank you!

Answer 2

here is your answer.
marketing is a blue print which outlines the company​'s and marketing efforts for the future coming years.here are some ways in which you can create marketing plan.
1.you can begin with a snapshot of your company's situation.

2.make out your target.

3.make your targeting goals
.
4.also develop your marketing communication.

hope this helps you
keep smiling
tq