How to write Advertisement for a book fair?
Answers
Answered by
5
Author Credentials
Before purchasing a non-fiction book, readers often look at the biographical information about the author on the back cover to evaluate whether the author is a credible source of information. In the ad, list the author’s signature achievements in his field. For novels, the ad often lists other books the author has written, particularly if they made the best-seller lists.
Ad Design
The advertising campaign for a book begins before the ad itself is created. The book’s cover needs to be an effective advertisement for the book as well. The ad should include an image of the book’s cover. Obtain the assistance of an experienced book-cover designer who can help you match the cover to the book’s content and attract interest from your target market of readers. Color, type style and graphics on the cover are all important to helping your book stand out in the ad and on bookstore shelves. The title and author of the book are repeated in the text of the ad. Be as concise as possible in the wording of the ad, including only the essential details the potential reader needs to know.
Business Details
The ad should show the suggested retail price and how to order the book, whether through a toll-free number or by mail. Most small publishers and self-published authors also create a website for the book where the customer can order it and see other books from that publisher or author. Include the website address in the ad
Before purchasing a non-fiction book, readers often look at the biographical information about the author on the back cover to evaluate whether the author is a credible source of information. In the ad, list the author’s signature achievements in his field. For novels, the ad often lists other books the author has written, particularly if they made the best-seller lists.
Ad Design
The advertising campaign for a book begins before the ad itself is created. The book’s cover needs to be an effective advertisement for the book as well. The ad should include an image of the book’s cover. Obtain the assistance of an experienced book-cover designer who can help you match the cover to the book’s content and attract interest from your target market of readers. Color, type style and graphics on the cover are all important to helping your book stand out in the ad and on bookstore shelves. The title and author of the book are repeated in the text of the ad. Be as concise as possible in the wording of the ad, including only the essential details the potential reader needs to know.
Business Details
The ad should show the suggested retail price and how to order the book, whether through a toll-free number or by mail. Most small publishers and self-published authors also create a website for the book where the customer can order it and see other books from that publisher or author. Include the website address in the ad
Similar questions