How would you define a press conference? What
are the guidelines for an effective press conference?
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HEY MATE..
WHAT IS A PRESS CONFERENCE?
A press conference is an event organized to officially distribute information and answer questions from the media. Press conferences are also announced in response to specific public relations issues.
SOME GUIDELINES FOR AN EFFECTIVE PRESS CONFERENCE
There is really only one important rule here: KEEP IT BRIEF. Say what you need to say and then stop. If you have more than one speaker, brief each one to make three to five points, over no more than about three to five minutes. The whole press conference should last no more than 45 minutes, including questions.
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