How would you distinguish between a management decision problem and a management research problem? Do all decision problems require research? Explain and illustrate with examples.
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The management decision problem asks what the DM needs to do, whereas the marketing research problem ask what information is needed and how it can best be obtained. Research can provide the necessary information to make a sound decision. The management decision problem is action oriented.
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How would you distinguish between a management decision problem and a management research problem? Do all decision problems require research? Explain and illustrate with examples.
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