Question

hypothesis of environment in Maharashtra

Answer 1

Fashion. It is a challenge to know the possibilities of production from new raw materials with the latest technology that, without attacking the natural space, allow demonstrating that natural luxury is possible. Luxury incorporates the element of distinction of certain members of society (religious and political power) that makes them stand out from the rest of the group, who meanwhile desired that high social status. In this way, the aspirational element of Luxury arose.

The ancient concept of Luxury is evolving due to three main factors as the Global Environmental, the Global Economic Crisisor the Technological Advancement. These factors have contributed to the development of the concept of ecologicalintelligence. It means that consumers are more and more informed, and there is an increasing worriness about the impact on the environment due to clothing production. Now people are beginning to worry about the uncontrolled toxic waste that destroy the ecosystems and about who make their clothes, where are they made and in what working conditions. They are worrying also about the effects on health of the toxic substances extensively used in the clothing production. This new consumer is no longer content with the practice of the producers of carrying away the waste and the labour exploitation to distant countries, because this consumer has developed an ecological intelligence. This consumer assumes that we all live in the same planet, that we are interconnected, and that there is a boomerang effect. Problems are global; thus, solutions must be global too. The new consumer looks for a slow consumer model that includes among its principles high quality production, use of organic raw materials and natural dyes, local production, upcycling, respect for local diversity, certifications, fair working conditions, corporate social responsibility, among others. From this perspective, we can’t assume that something has value without respecting the environment, human beings and other species. Thus, the concept of s Fashion arises. A step beyond in this process of development of the ecological intelligence leads to the concept of Vegan Fashion that resigns the use of animal raw materials (leather, feathers, wool, silk, bone) due to ethic reasons. So, the Vegan Fashion respects the sensitive nature of animals and rejects their objectification as mere commodities. Going back to the use of raw materials inSustainable Fashion, thanks to the technological advancement new possibilities are arising. So, the Spanish firm ECOALF uses recycled plastic bottles and fishing nets that they get by cleaning the seabed, instead of leather, to make their handbags. Nowadays celebrities, besides traditional groups like politicians, are one of the main groups of consumers of Luxury. Also, celebrities have a major impact on public opinion by means of what they do and what they wear. In This way, Emma Watson has a commitment with environmental values and uses her public image to promote a sustainable luxury. She recently attended the MET Gala, at New York, wearing an evening dress made of a blend of organic cotton and polyester from recycled plastic bottles. A dress by Calvin Klein and Eco Age composed of various pieces: trousers, skirt and top that can be used together or separately, boosting its possibilities. In the professional sector of luxury, we have figures like Livia Firth, Eco Age, a consulting firm dedicated to advising classic luxury firms to adopt sustainability criteria in their production.