Question

I have selected Shampoo as a product for my marketing project.So, the first question is that " Why i have selected this product " ?So, pls. help me.

Answer 1

first try to analyse the product.enlist all benefits of the product.for example if its a anti dandruff shampoo,you can say that this is one of the best quality shampoos in our country.add another benefit like you can say that it increases the hair shine.another feature to the cap would be that it has been approved worldwide by celebrity hair stylists.

Answer 2

Marketing is an open system. Unlike in closed systems, the imponderables are many and the outcome of market research is therefore quite varied, depending on the place, time and the nature of the targeted group. In undertaking a marketing project, one normally chooses to select one or more of consumer goods to best understand consumer behaviour and thereby the varied choices people make.
You have selected a very good item for your project. According to family income, lifestyle, exposure to media etc. you will see the wide range of shampoo brands that people buy. There are many brands of this item in the marketplace, but why do people buy what they actually buy should be the focus of your study. This should be the reason why you have chosen shampoo as the product for your marketing project.Please do remember, however, to prepare a very unambiguous questionnaire to gather information from your prospects and the information gathered should be supported by actual data.
Marketing studies require a lot of aspects to be considered and commensurate decisions made. Should you wish to have a note on strategies to be adopted for your study and the way analyses have to be done, you may comment on this answer and we can then take the matter forward with a rejoinder.