Question

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What was the need of passing the Consumer Protection Act of 1986?
Why do we call marketing a system?
Discuss E-security.
Why is pricing, a marketing activity, considered a difficult task?

(2)
Discuss the advantages of e-commerce over traditional commerce.

Marketing is consumer oriented whereas selling is seller oriented. Distinguish.
3(I)Discuss the objectives of pricing.
(ii)Discuss the five main rights enjoyed by consumers as per the Consumer Protection Act, 1986.

(4) Marketing is essential for the success of a business organization. Give reasons in support to your answer. ​

Answer 1

Answer:

there is a need of passing the consumer protection act of 1986 to protect the interest of consumer.

Because marketing occurs in a systematic manner steps like choosing a target market, growing customers in target market etc places...

E security refers to any electronic equipment that could perform security operations like surveillance, access control, alarming or an intrusion control to a facility or an area which uses power from mains and also a power backup like a battery, etc.

Pricing is a difficult task because it determines the sales volume & the amount of profit. Price must be affordable by all poor or rich.

2)Eliminating geographical limitations and time constraints, cost saving, better convenience, increasing online visibility, enabling online-based marketing strategies, creating a market for niche products, providing abundant information, allowing targeted communication, and cost-effective inventory management, etc

Marketing :- finding need and want of customer and designing the product according to the need of the customer keeping in mind the customer satisfaction.

Selling :- To sell whatever is produced by hook or by crook using intensive sales promotion keeping in mind one's own need or profit.

3) i) •Affordable for every income group

•worthy for the product

ii) • Right to Safety

• Right to Choice

• Right to be Heard

• Right to Seek redressal

• Right to Information

4) because marketing helps an individual to stand in the market, raises funds & invest in his/her business, helps in growth & development and thus leads to success