IDEAL product mix is decided in terms of
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Product mix refers to the variety of products a business offers its customers. Both manufacturers and retailers must determine the optimal product mix for their particular business. An optimal mix maximizes the potential unit sales while maintaining -- or ideally improving -- the company's profitability..
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Product mix refers to the variety of products a business offers its customers. ... An optimal mix maximizes the potential unit sales while maintaining -- or ideally improving -- the company's profitability. When determining your product mix, you must balance both the short-term and long-term goals of the enterprise.......
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