Identify a target market(consumer or business) whose needs are not currently being met satisfactorily or even recognized. also think about competitive offerings and how their offering will be communicated and delivered. Emphasis could be on the solution being actionable and realistic
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The Marketing Minute is a short two-to-four minute presentation of a marketing concept for which each student will be assigned and scheduled.
2. Written Paper Assignment.
Each student selects a topic from a list of questions.
Each topic can have a different due date and you can pass out a sign-up sheet in class during the first part of the term to distribute topics to students or groups.
Variation - run it with small groups or as a class presentation.
3. A presentation or report on an Emerging Industry and the marketing issues raised.
Variation - pick industries of particular interest to the student population involved.
4. Teams present a product concept or advertisement.
It could be judged in terms of consumer insights, but doesn't necessarily have to be a full marketing plan .
5. Wall Street Journal Assignment
This assignment could be used with a campus newspaper or any media outlet. Have current events quizzes based on the content of homepage of The WSJ, or a particular section of a news site like the Huffington Post. The WSJ could be used each day in class as a basis for discussions. Students should come to class prepared to discuss articles found in the last few days of The Journal that relate to important business and marketing topics
Large & Intensive Projects
1. Marketing Plan Assignment
Students should focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. Students also should think about competitive offerings, and how their offering will be communicated and delivered. Emphasis could be on the solution being actionable and realistic.
2. Marketing Plan with Preexisting Company
Each group is assigned a company and is to create a new good or service. The new product must be consistent with the company that the group is assigned.
Sample Marketing Plan
Executive Summary
Company and Product Description
Strategic Focus and Plan: the mission/vision and core competencies written at the company level, but goals are written at the product level.
Identifying the mission/vision and core competencies of your company should help in creating your new product.
Situation Analysis (factors affecting both your company as a whole and at the new product level)
Market-Product Focus (for your new product)
Marketing Program (for your new product)
Implementation Plan (for your new product)
Evaluation and Control (for your new product)
2. Written Paper Assignment.
Each student selects a topic from a list of questions.
Each topic can have a different due date and you can pass out a sign-up sheet in class during the first part of the term to distribute topics to students or groups.
Variation - run it with small groups or as a class presentation.
3. A presentation or report on an Emerging Industry and the marketing issues raised.
Variation - pick industries of particular interest to the student population involved.
4. Teams present a product concept or advertisement.
It could be judged in terms of consumer insights, but doesn't necessarily have to be a full marketing plan .
5. Wall Street Journal Assignment
This assignment could be used with a campus newspaper or any media outlet. Have current events quizzes based on the content of homepage of The WSJ, or a particular section of a news site like the Huffington Post. The WSJ could be used each day in class as a basis for discussions. Students should come to class prepared to discuss articles found in the last few days of The Journal that relate to important business and marketing topics
Large & Intensive Projects
1. Marketing Plan Assignment
Students should focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. Students also should think about competitive offerings, and how their offering will be communicated and delivered. Emphasis could be on the solution being actionable and realistic.
2. Marketing Plan with Preexisting Company
Each group is assigned a company and is to create a new good or service. The new product must be consistent with the company that the group is assigned.
Sample Marketing Plan
Executive Summary
Company and Product Description
Strategic Focus and Plan: the mission/vision and core competencies written at the company level, but goals are written at the product level.
Identifying the mission/vision and core competencies of your company should help in creating your new product.
Situation Analysis (factors affecting both your company as a whole and at the new product level)
Market-Product Focus (for your new product)
Marketing Program (for your new product)
Implementation Plan (for your new product)
Evaluation and Control (for your new product)
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Marketing Plan with Preexisting Company
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