Identify objectives and issues as well as marketing logic to create customer value
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Promote New Products or Services. ...
Promote New Products or Services. ...Grow Digital Presen ce. ...
ce. ...Lead Generation. ...
Target New Customers
Target New CustomersRetain Existing Customers
Target New CustomersRetain Existing CustomersDevelop Brand Loyalty
Target New CustomersRetain Existing CustomersDevelop Brand LoyaltyIncrease Sales and/or Revenue
Target New CustomersRetain Existing CustomersDevelop Brand LoyaltyIncrease Sales and/or RevenueIncrease Profit
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- In the face of changing ISBN 1-256-74370-4 customer value expectations, the company ... L driven marketing strategies and programs that create customer value and relation- ships
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