Identify three advertisements using the executional style of demonstration
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Presentation on advertising execution styles. ... message Scientific/ technical evidence Demonstration ... message and with which the product can be identified.
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Basic ADVERTISING EXECUTIONAL STYLES Cut of-Life Depicts individuals in ordinary settings, for example, during supper or in their vehicle.
McDonald's regularly utilizes cut of-ways of life demonstrating adolescents crunching french fries and Happy Meals on family excursions.
LIFESTYLE Shows how well the item will fit in with the purchaser's way of life.
As their Volkswagen Jetta travels through the lanes of the French Quarter, the Gen X drivers plug in a techno music CD and wonder about how the rhythms of the world copy the surrounding vibe inside their vehicle.
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