Question

 If both the regression coefficients are positive then the correlation coefficient  is
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Answer 1

Answer:

it will be positive

Step-by-step explanation:

hope it'll help you

Answer 2

Step-by-step explanation:

Thank you very much, Prof. Jose L. Roldan. My model consisted of three constructions, a marketing mix, brand equity (mediator) and a purchasing decision. Brand equity dimensions are brand awareness, brand loyalty, and perceived quality. All parameters are well defined, however, the loading of brand loyalty is negative. I can't explain. Your very helpful comment and I received, Falk & Miller (1992) from Researchgate that link below.

Best regards