Question

If the Break Even Max CPC is 10
Euros and the Desired ROAS IS
500%. What is the Rev Per Click?
Answer in numeric form.​

Answer 1

Answer:

Explanation:

Objectives

After completing this lesson, you will learn:

How to estimate initial conversion rates

How to calculate your initial bids by exposure level

How to determine your revenue per conversion

The average conversion rates of various product types

Let us start with our first topic Examining the Metrics.

Examining the Metrics

First, we need to look at some math and getting into the metrics whenever we're doing calculations. So we're just going to build a simple spreadsheet for how these calculations are done.

So first we need to start with our Ad Group and our Average CPC. This is going to give us our cost information as we build things. Now we've chosen the Ad Group in this case for these estimations. If we wanted a lot more detail, we could use up the keyword level.

Conversion Rate

Conversion Rate = (Conversions) / (Clicks)

10% = (10) / (100)