Question

If you value mobile traffic over desktop which bid adjustment should you set

Answer 1

If you value mobile traffic over a desktop, the bid adjustment for mobile should be increased.

 

It is a good idea to set bid adjustments to the mobiles if mobile traffic is valued. This includes tablets also.

Bids can be adjusted by increasing or decreasing the %base bid. This will increase or decrease the CPC of the tablet, desktop etc.

The bid adjustments for mobiles range from -100%, which is known to eliminate the mobile traffic and +300% will target the mobiles by reducing the traffic.