Question

If you've set up conversion actions in google ads and google analytics, you'll notice differences in the way this data is calculated between the two platforms.

Answer 1

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❏Whereas Adwords uses 'last adwords click' attribution model in which the last adwords click in a conversion path gets all the credit for conversion.

❏ The use of different attribution models alone, can create discrepancy in conversion data between Google Adwords and Google Analytics.

Answer 2

❏Whereas Adwords uses 'last adwords click' attribution model in which the last adwords click in a conversion path gets all the credit for conversion.

❏ The use of different attribution models alone, can create discrepancy in conversion data between Google Adwords and Google Analytics.

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