Question

Illustrate the Difference between Traditional Media and New Media

Answer 1

The differences between traditional media and new media. Traditional Media can be explained as TV, radio, direct mail, billboards, etc. It is an “push” strategy, meaning the message is being output by the business. It is a one-way, direct message that can be costly, yet instantly impactful.

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Answer 2

Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results