Imagine that you have started selling FMCG goods then what kind of promotional strategies will you be using
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Sampling & couponing are some of the most effective sales & marketing technique for FMCG products provided there is a relevant reach out.
FMCG promotion requires immense innovation coupled with targeted reach out. You can't sell products as commodities any more. Consumers now seek a lot more information in the pre purchase stage. This where experiential marketing or sampling pays an integral role by reducing the percieved risk of customer significantly.
On the other hand, coupons provide a price incentive to consumers delighting giving them a higher perceived value. Discounts, price offs, sales have always generated enthusiasm among consumers.
However what really matters is that your campaigns should be extremely targeted and should leave behind a trail for retargeting the customers post- consumption so that you can turn innovators or early adopters to loyalist.
AaramShop, an online grocery platform has designed for FMCG brands product sampling and couponing solutions to generate trials and influence sales through targeted, traceable, tech supported, retargeting enabled campaigns.
FMCG promotion requires immense innovation coupled with targeted reach out. You can't sell products as commodities any more. Consumers now seek a lot more information in the pre purchase stage. This where experiential marketing or sampling pays an integral role by reducing the percieved risk of customer significantly.
On the other hand, coupons provide a price incentive to consumers delighting giving them a higher perceived value. Discounts, price offs, sales have always generated enthusiasm among consumers.
However what really matters is that your campaigns should be extremely targeted and should leave behind a trail for retargeting the customers post- consumption so that you can turn innovators or early adopters to loyalist.
AaramShop, an online grocery platform has designed for FMCG brands product sampling and couponing solutions to generate trials and influence sales through targeted, traceable, tech supported, retargeting enabled campaigns.
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