Social Sciences, asked by vanshikapundir5316, 1 year ago

Impact of advertisement on monopolistic competition

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Answered by STORMSUNIL
2
It may happen that expenditures on advertisement made by competing monopolists [that is, what we now call monopolistic competitors] will simply neutralise one another, and leave the industrial position exactly as it would have been if neither had expended anything. For, clearly, if each of two rivals makes equal efforts to attract the favour of the public away from the other, the total result is the same as it would have been if neither had made any effort at all.

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