Question

Importance and influence of social media in our life

Answer 1

It is a fact that social media has tremendously changed the way people interact and carry on with their everyday lives. With internet becoming a necessity in every home or office, majority of people who are online spend most of their time on social media sites.

You can’t afford to unleash your presence on social, it’s as essential as any other thing in your life.

News Delivery

One way social media is playing a great role in our lives is the way news is delivered. The digital age has seen a drop in the amount of newspapers sold and the number of people reading these news sources. A high number of people prefer to access their profiles on social media first before visiting news sites.

Leisure Time, Naah It’s being social time: Social media has greatly affected the way people spend their leisure time. Gone are the days when people frequented parks or libraries during their free time. However, with the rise in social media sites such as Facebook and Twitter, more and more people are logging in everyday just to interact and share information with friends and followers.

Socializing: Social media has also changed the way people socialize and interact with each other. Even though a large number of people still meet each other or new people through traditional venues such as cafes, parks and so on, more people are discovering friends via social media. Time to hit Tinder buddy! :D

Social Media and Networking

Social media not only helps people stay in touch with existing contacts, but also aids in the formation of new alliances. These alliances are usually with people that share common interests. These social networks open up the possibilities of discovering and learning new information, sharing ideas and interacting with others. Social media such as LinkedIn allows people to create professional networks that help them search for jobs or get tips on how to enhance their careers. With such networks, people are spending less time looking for jobs through newspapers and are turning to social media.

5. Importance in Marketing

Marketers have discovered the great potential of social media when it comes to reaching potential clients. Social media is also being used as a way of attracting new clients and promoting products and services.