importance of cross cultural program in today's society
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Today’s world is characterised by globalisation, ever-improving information and transportation systems, multicultural communities and workplaces, as well as changing political systems. The process of globalisation facilitates operations across borders and cultures.
However, it also creates new obstacles that international companies have to deal with to be successful. The amount of cross-cultural interaction, loaded as it is with potential difficulties rooted in cultural differences, grows steadily in frequency and intensity, bringing about the need for organisations to prepare their staff (at all levels) with cross-cultural training and international competency coaching.
However, it also creates new obstacles that international companies have to deal with to be successful. The amount of cross-cultural interaction, loaded as it is with potential difficulties rooted in cultural differences, grows steadily in frequency and intensity, bringing about the need for organisations to prepare their staff (at all levels) with cross-cultural training and international competency coaching.
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