Question

Importance of defining a problem in marketing research

Answer 1

The researchers role is to help management identify and isolate the problem. Importance and the process of defining the problem & developing an approach Only when the marketing research problem has been clearly defined can research be designed and conducted properly.

Answer 2

Answer:

The researchers role is to help management identify and isolate the problem. Importance and the process of defining the problem & developing an approach Only when the marketing research problem has been clearly defined can research be designed and conducted properly.