Importance of franchising in international business
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International franchising also allows a franchisor to build and enhance its brand as a global competitor, and to reduce its dependence on the U.S. market. Many international markets present growth opportunities that franchisors should develop in the interests of diversification, as well as growth of market share.
International franchising refers to a domestic business's expansion into foreign countries and markets.
Benefits: International franchising means new markets with new customers and selling potentials. International franchising also places company's name and presence in a global market.
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